International Appeal was founded by two creatives in Australia with a shared reverence for India’s design intelligence, craftsmanship, and cultural depth.

India has long been one of the world’s greatest fashion houses, rich in textiles, artisanal mastery, and centuries-old techniques, yet often viewed through a traditional or regional lens. Our vision is to reframe that narrative for a global audience.

At International Appeal, we create modern Western silhouettes rooted in Indian heritage. Each piece is an exploration of contrast: past and present, tradition and innovation, structure and fluidity. Designed for the culturally curious, our collections invite a deeper connection to India’s artistry, not as costume, but as contemporary luxury.

We work closely with Indian crafts and textiles, honouring the hands and histories behind them, while translating their beauty into garments that feel relevant, refined, and wearable on an international stage.

More than a fashion label, International Appeal is an evolving movement, one that seeks to elevate Indian craft, celebrate its global relevance, and position India where it belongs: recognised as a true fashion house.